The story behind Team Millers

More often, the problem lies in ambitions that are too broad, a lack of sharp choices, and a commercial organisation that doesn't connect well enough to the direction.

• What you see then is strategy without real focus.
• Brands without an outspoken position.
• Customer journeys built to function, but making little real difference.
• Marketing that's busy, but not decisive enough.
• And change programmes that are running, but not moving the needle enough.
  

What's needed then, is to get sharper on where growth has to come from, which choices belong to that, how you give shape to those choices and tell their story, and what has to change in the commercial front of the organisation to make them real. That is Team Millers' playing field.

Edgar Molenaars built Team Millers after years as a partner at KPMG and a long career in marketing, brand, CX and commercial strategy.

The depth and reliability of a large consultancy matter. As do diligence, sharpness and boardroom credibility. But for many questions, you're better off with a more compact team.

We work with boards, executive teams, functional leaders, PE houses, corporate ventures, governmental institutes and family-owned businesses that need challenging professionals who can think along and help set a direction.

Strategy only gains value when it can also be understood, organised and told in a compelling way. Without a beckoning perspective, no one moves — not inside the organisation, and not outside it.