The core team

Brand and marketing strategist, former KPMG partner, former ad man, commercial strategist, conceptual thinker, interpreter of complexity, customer-obsessed, a strong writer, positioning master, challenger, with humor, and a family man.

Edgar assists boards, executive teams and senior leaders to make sharper growth choices and organize for growth with greater credibility. His strength lies in connecting strategy, brand, CX, marketing, the commercial agenda, the operating model and the narrative — as parts of the same challenge. He brings together analytical discipline, boardroom experience and imagination in assignments where both direction and conviction are needed.

Brand and transformation strategist, former manager at KPMG, poet, personal trainer, analytically sharp, connector, storyteller, marathon runner.

Kay helps organisations translate brand strategy and customer-centricity into real change — in positioning, in processes, and in people. Her strength lies in drawing out and connecting diverse perspectives: from boardroom to shop floor, from strategy to execution. She combines strong analytical insight with a sharp feel for language and narrative, making sure the course not only holds up on paper, but also lands and is carried by the organisation.

Former senior manager at KPMG, brand thinker, ethical anchor, imaginer, team builder, persuader.

Kim designs strategies for service, marketing and customer experience, and helps organisations bring them to life from a hands-on, executional mentality. She connects strategy and practice, translating vision into propositions, processes and models that shape behaviour. Her focus lies on service delivery within digitalisation, AI and ethics. With analytical sharpness, imagination and a feel for people, Kim helps organisations apply technological innovation responsibly — with an eye for brand and organisational values, reputation, trust and lasting change.Keyword -